THE BUSINESS OF BEING BECKHAM
In the world of sports and beyond, few names carry the weight and recognition of David Beckham. From his early days bending free-kicks for Manchester United to gracing fashion runways and launching his own business ventures, Beckham has masterfully transitioned from a football icon to a global brand unto himself.
The business of being Beckham is a multifaceted enterprise, spanning endorsements, fashion, philanthropy, and soccer club ownership, illustrating how an athlete's influence can extend far beyond the pitch.